Opening Ceremonies

Unforgettable and glorious moments.


'Setting the stage for the Euro 6 Trucks by Mercedes-Benz'

Inspired by road stories, we created a launch setup for 3 new trucks of the world’s leading automotive company Mercedes-Benz.


Mercedes-Benz / bluechip creative events

İstanbul, 2016

What We Did:

Content Development

Stage Design

3D Projection Mapping

Sound & Light Design

We carried the editing on the stage with mapping projection technology. Throughout this road story, viewers were introduced to the surprising technologies and characteristics of the brand and product. In the rising episode of the show, our stage was split and opened on both sides and our hero model appeared on the stage.

mercedes gorsel 2
mercedes gorsel 3
mercedes gorsel 5

In the continuation of the visual show, all the details of the three new models were carried to the stage in an immersive manner.

mercedes gorsel 1