For the grand opening of Outernet London, PUMA introduced its RS-X “Revolutionaries” campaign with an immersive experience that pushed the boundaries of branded storytelling. As part of this activation, ArtNPars was responsible for the production of full-environment visuals covering the venue’s wraparound LED architecture.
Using Unreal Engine, we crafted a futuristic urban landscape—an endless, looped cityscape inspired by the rhythm and energy of PUMA’s creative vision. Rather than a traditional narrative, the content was driven by mood, scale, and motion. PUMA’s campaign visuals were seamlessly integrated into the digital city, transforming the entire space into a living billboard.
Every visual was calibrated to match the spatial and technical specs of Outernet’s immersive main hall. The result was a branded environment that enveloped guests with vibrant imagery, kinetic architecture, and a sense of forward motion.
From skyline to screen, we built a world where movement and identity collide.
Client: PUMA UK
Agency: Immersive-me
Location: Outernet London
Year: 2022
How PUMA’s RS-X launch at Outernet London redefined branded immersion?
In the ever-evolving world of experiential design, immersion has moved beyond storytelling—becoming a spatial identity in itself. For PUMA’s RS-X “Revolutionaries” campaign, the global sportswear brand didn’t just launch a product. It built an entire world around it.
That world was the PUMAverse—a futuristic, ever-looping city rendered entirely in real-time visuals and projected onto the iconic LED architecture of Outernet London. Through a collaboration with Immersive-me, ArtNPars was invited to lead the full-screen content production for this singular brand moment.
No narrative, no script. Just space, motion, and energy.
What made the PUMAverse different was its departure from conventional storytelling. There were no characters, no timeline, no beginning or end. Instead, the space was designed to feel alive, with glowing towers, kinetic billboards, and endlessly flowing visuals that wrapped guests in a world that looked forward—without saying a word.
The entire cityscape was built in Unreal Engine, allowing for pixel-perfect rendering across all surfaces. Every visual element, from color temperature to light animation, was optimized for the physical architecture of Outernet’s immersive venue. The result? A branded atmosphere where visitors weren’t just watching—they were inside the brand.
Immersion is no longer a format. It’s an emotional interface.
PUMA’s event reminded us that immersive design isn’t just about spectacle. When used with intention, it can elevate brand perception, deepen audience engagement, and transform a launch into a sensory imprint.
At ArtNPars, we don’t just produce visuals. We build spatial experiences that move with the rhythm of the brand, evolve with the architecture, and stay with the audience long after the screens go dark.
In immersive design, presence is the new persuasion.
