Roketsan – IDEF 2025
ROKETSAN
Istanbul, 2025
Roketsan – IDEF 2025
Concept & Content Development
3D Animation & LED
Mapping Motion Design
To transform Roketsan’s stand into a unified spatial experience where physical products and digital content operate as a single system. Instead of treating LED screens as independent display surfaces, content was conceived as immersive environments directly shaped by stand architecture, product placement, and real viewing angles.
The creative execution focused on combining spatial design, real-time environments, and product-driven storytelling into a single integrated visual system. Products were physically suspended in front of LED surfaces and digitally embedded into volumetric environments, creating a strong sense of depth and physical-digital continuity. All content was developed specifically for the stand geometry, screen configurations, and live playback conditions.
Pre-Production
Stage & Spatial Design Integration.
Content was developed in direct relation to the stand geometry and product placement. Curved LEDs, L-shaped LED configurations, overhead wide screens, and floor LEDs were treated as a single spatial canvas.
Products were suspended in front of LED surfaces, allowing content to extend behind and around them, creating depth and physical-digital continuity. All camera perspectives and compositions were planned according to real viewing angles on the stand.
The core idea was to integrate digital content directly with physical products and stand architecture, rather than treating LED screens as separate display surfaces. Each content zone was designed as an immersive volume, where suspended products interact with spatial environments that reinforce their operational domain. Naval, space, land, and air systems were structured as interconnected experiential chapters.
Moodboard
A particle-based visual world formed the backbone of the entire system, inspired by the iconic intro language of the Foundation series.
This particle universe was expanded into different material expressions. Fluid and volumetric underwater atmospheres for naval systems, expansive, high-contrast space environments, rising particle landscapes for land-to-air transitions, rocky terrain formations for vehicle platforms.
Look Development
Look development was iterated extensively to reach a high level of depth, contrast, and material quality.
Art Direction
Products were rendered in two complementary visual styles. A realistic material approach, close to real-world surfaces, a glass-like abstraction derived from product-specific color codes.
This dual-layered approach balanced realism with a future-facing, iconic aesthetic, while keeping each product visually distinguishable within the broader system.
Production
For IDEF 2025, we developed a comprehensive immersive content ecosystem for Roketsan, covering naval, space, land, and air defense systems, alongside synchronized launch visuals for newly introduced products. The entire approach was built around architectural integration, product synchronization, and technical precision—transforming the stand into a unified spatial and visual system rather than a collection of independent screens.
Naval & Space Immersive Environments.
The first chapter focused on naval and space categories, where physical products were suspended in front of LED surfaces and directly integrated into the digital environments.
For the naval zone, two LED screens arranged in an L-shaped configuration, subtly extended into a curved form, were combined with a floor LED to create a compact immersive volume. Products positioned in front of the screens appeared to move through water, supported by underwater environments developed in Houdini and Cinema 4D. Look development was iterated extensively to reach a high level of visual depth, realism, and atmosphere.
For the space zone, perspective-driven design and spatial accuracy were central. Using Unreal Engine and nDisplay rendering, we simulated a rocket launch sequence that generated a strong three-dimensional perception when viewed from the correct angle. The content was precisely aligned with a curved LED and floor LED, fully synchronized with the stand architecture.
Land & Air Systems Integration
The visual language was extended to land and air systems, aligning content directly with the physical exhibition of missiles, vehicles, and defense platforms.
Products were suspended in front of LED screens, while content across three main surfaces followed a left-to-right narrative evolving from land to air, built around a continuously rising environment designed in Cinema 4D. Air defense products were positioned on the right screen, while land and air system groups appeared on the left. Key products were highlighted sequentially and reinforced at larger scale on a wide overhead LED screen.
For vehicle systems, a rocky terrain environment was created, translating the particle-driven visual language into a physical landscape. High-resolution LED screens integrated into the front of each pedestal displayed product-specific infographics and technical data, directly linking physical objects with digital information layers.
Launch Visual System
For the product launches, we developed a dedicated launch film designed to play in perfect sync across all LED surfaces on the stand. Each launch product was supported by its own full-screen reveal content, created specifically for individual moments. In parallel, a series of launch visuals ran on the main LED screens, forming a continuous visual layer throughout the live sequences.
A particle-based visual world formed the foundation of the entire system. Within this language, a particle Turkish flag was created, while the overall particle universe drew inspiration from the iconic intro of the Foundation series, establishing a unified visual identity for Roketsan at IDEF 2025.
