ARCA – Saha Expo 2024
ARCA, Premium Concept
Istanbul, 2024
ARCA – Saha Expo 2024
Creative & Art Direction
LED Screen Content Production
Interactive Experience Design with Motion Tracking
Visual Concept Development
To effectively showcase ARCA’s high-tech defense products on an international stage and boost its export potential.
For ARCA’s booth at SAHA Expo 2024, we collaborated with Premium Concept on the stage design. We handled the LED screen productions, product showcase films, and overall visual art direction. Additionally, we developed an interactive software experience using LG’s transparent OLED displays, allowing visitors to explore products with hand gestures without any physical contact.
Stage Design.
The visual concept we created for ARCA at SAHA Expo 2024 was designed to highlight the brand’s innovative technology through an immersive experience. Working in collaboration with Premium Concept, we designed the booth featuring two main LED screens, integrated column panels, a suspended cube structure, and fragmented ceiling LEDs all crafted to emphasize the products on display.
At the heart of the stand, transparent OLED screens offered a futuristic interaction: visitors could explore product information using simple hand gestures. A compact motion-tracking camera powered our custom-developed software, enabling users to control the interface without touching any surface.
By supporting ARCA’s product range with strong visuals and cutting-edge interaction, the stand significantly enhanced the company’s presence at SAHA Expo 2024 and reinforced its position in the industry.
Art Direction.
As part of the visual storytelling, we first 3D modeled ARCA’s key products with high precision. Beyond accurate representation, we reimagined the products with a futuristic aesthetic creating high-tech visualizations that aligned with the tone of the stand and the innovation-driven identity of the brand.
During the exhibition, there was a meaningful moment when many participating brands replaced their screen content with the Turkish flag as a collective gesture. We reflected this approach through a refined design choice integrating the flag into a custom composition that aligned with the booth’s architectural and visual language. Rather than standing apart, the flag became a subtle yet powerful element within the overall visual narrative, expressing presence and unity through design
Art Direction.
Pre-Visualization.
Final Thoughts.
Bringing together technology, storytelling, and spatial design, this project allowed us to craft a bold and immersive experience for ARCA at SAHA Expo 2024. From real-time interaction to striking LED visuals, every element was designed to elevate the brand’s technological presence. This collaboration not only pushed creative boundaries but also reflected our vision for the future of exhibition experiences.
At SAHA Expo 2024, ARCA made a remarkable impact with one of the most talked-about export agreements of the event gaining significant attention across the defense industry. We were happy to contribute to this milestone by creating a visual and interactive experience that reflected ARCA’s vision, technology, and production strength. Being part of this journey with our creative solutions was both inspiring and rewarding for our team.
