ROKETSAN – Saha Expo 2024
ROKETSAN
İstanbul, 2024
ROKETSAN – Saha Expo 2024
Creative & Art Direction
LED Screen Content Production
Visual Concept Development
Spatial Experience Design
To effectively showcase ROKETSAN’s high-tech defense products on an international stage and boost its export potential with a special focus on new product launches.
We handled the LED screen productions, product showcase films, and overall visual art direction. For PUSU and air defense systems, we developed immersive LED content synced with the physical positioning of the products creating the illusion of PUSU being embedded in terrain, and air defense systems operating in the sky. We also created a full-screen film across the curve main LED and two side screens, visually unifying the stand’s narrative. At the base of the physical display platforms, we embedded infographic content to convey key technical data.
Stage Design.
For SAHA Expo 2024, we envisioned ROKETSAN’s booth not as a static display, but as a dynamic storytelling space. Each product was supported with high-resolution LED content that extended beyond the screens blending motion, space, and purpose.
PUSU and air defense systems were visualized in active, mission-specific environments. Their positioning in the physical booth matched the direction, speed, and feel of the motion graphics behind them providing visitors with a lifelike and intuitive experience.
By integrating infographic layers beneath the product platforms, we gave technical depth to the visual show allowing viewers to not only feel the impact, but understand the function.
Art Direction.
We reimagined ROKETSAN’s entire product lineup through a visual transformation process guided by detailed moodboards. Some of the products had limited visual appeal in their raw form so we developed multiple design languages to enhance their presence.
After testing several approaches, we finalized a chromatic, glass-like visual style that elevated each product’s perceived value and futuristic tone. This new aesthetic was applied consistently across all visuals, bringing coherence and visual impact to the full portfolio.
Production.
Full Screen Content:
Opening Sequence:
Infographic Content:
Final Thoughts.
ROKETSAN’s presence at SAHA Expo 2024 stood out with a confident and visually integrated showcase that reflected both technological power and national identity. We’re proud to have translated that vision into a bold and immersive production one that brought movement, meaning, and message together in a seamless narrative.
