TUSAŞ–IDEF 2023
TUSAŞ
Agency: Devin Event
TÜRK HAVACILIK UZAY SANAYİ–IDEF 2023
Concept & Content Development
3D Animation & Anamorphic Design
Motion Design
To create a dynamic and high impact LED content experience for TUSAŞ at IDEF23, in celebration of the company’s 50th anniversary and in support of their innovative aerospace and defense solutions.
In collaboration with Devin Event, we created allanimated content for TUSAŞ’s IDEF 23booth, including visuals adapted for a large-scale convex LED screen designed todeliver an anamorphic illusion. Our motion design approach emphasized product innovation and national technology, ensuring that each visual element resonated withthe brand’s forward looking identity.
Production.
We developed high-quality, detail-oriented content that placed TUSAŞ’s leading products at the heart of the narrative. Throughout the production, we focused on highlighting the technological strength and innovation behind each system.
For the anamorphic main LED screen, we utilized the naked-eye 3D technique, adapted to the screen’s physical structure to create a strong sense of depth and perspective for the viewer.
Pre-Visualization.
Using the Disguise D3 platform, we create advanced simulations that allow us to preview how our LED screen content will appear in the actual venue. Built entirely in 3D, this virtual environment lets us move freely within the space, view the setup from multiple angles, and test the visual flow well before the event takes place. This process enables clearer creative decisions and ensures that nothing on stage comes as a surprise.
Final Thoughts.
With the content we created for the anamorphic main LED screen, ceiling cube panels, column surfaces, and all display areas enhancing the booth design, TUSAŞ achieved a bold, creative, and cohesive presence at the exhibition. The result was a highly successful participation, both in visitor experience and brand visibility.
