Opening Ceremonies

Unforgettable and glorious moments.

SAMSUNG S8 LAUNCH
Client

Samsung / bluechip creative events

İstanbul, 2017

Project

Samsung S8 launch

Disciplines Used

Content Development

Stage Design

Gauze Screen Projection

Visualization & Simulation

Sound & Light Design

Synhronize Fashion Show

Goal:

Prepare a launch for Samsung’s groundbreaking S8 in Istanbul with a stunning fashion show.

Action:

The catwalk, shaped like a figure of eight, was surrounded with ghost screens with projectors mapped to these flowing surfaces to create impactful imagery. A product that is at the highest technology that a mobile phone can reach and also reveals our lifestyle beyond technology. For such a product, we needed to combine the highest technology and the highest emotional experience.

A product that is at the highest technology that a mobile phone can reach and also reveals our lifestyle beyond technology…

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For such a product, we needed to combine the highest technology and the highest emotional experience.

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