RENAULT NEW CLIO LAUNCH 2020

Client

Renault, tema cc

Antalya, 2020

Project

The launch of the Renault New Clio 2020

Disciplines Used

Concept & Content Development

Storytelling

Stage Design

3D Modeling

3D Mapping

Motion Design

Sound & Light Design

Creative Direction

Choreography

The Idea

Prepare a stunning stage for the launch.

Creative Execution

We made use of LED screens in the shape of buildings to paint the stage with Parisian architecture. Using stunning choreography, light, and sound design, we told the story of the creation of the New Clio in five impactful chapters; the birth of Clio’s design, the production process in the Bursa factory, export to the world, imbuing the Clio with spirit from Turkey, and the final reveal moment.

Using stunning choreography, light, and sound design, we told the story of the creation of the New Clio in five impactful chapters; the birth of Clio’s design, the production process in the Bursa factory, export to the world, imbuing the Clio with spirit from Turkey, and the final reveal moment.

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PROCESSING

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TIME TO GO!

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