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The new vision of Hayat Holding, one of the leading players in the fast moving consumer goods industry, was introduced with a live digital event attended by 22.000 people from all over the world. We took a part in the event with the ‘New Logo Launch Show’, main stage design and ambient designs.

We used over 100 different plans for the new logo launch show. The plans were worked out synchronously with the dance performances of the 4 artists in the show. In addition, during the flow of the day, we designed augmented – OnAir graphics for the moderations of our presenters Jülide Ateş and Cem Davran and the important points in the presentation of Hayat Holding Chairman Avni Kiğılı.