xR

Impressive worlds independent of time and space.

Hayat Holding Corporate Logo Launch

We introduced Hayat Holding’s new vision to the world: Together Again for a New ‘Life’…

The new vision of Hayat Holding, one of the leading players in the fast moving consumer goods industry, was introduced with a live digital event attended by 22.000 people from all over the world. We took a part in the event with the ‘New Logo Launch Show’, main stage design and ambient designs.

We used over 100 different plans for the new logo launch show. The plans were worked out synchronously with the dance performances of the 4 artists in the show. In addition, during the flow of the day, we designed augmented – OnAir graphics for the moderations of our presenters Jülide Ateş and Cem Davran and the important points in the presentation of Hayat Holding Chairman Avni Kiğılı.

 

Client:

Hayat Holding / xLevent film

İstanbul, 2021

What We Did:

xR Stage Design

Opening Ceremony for xR

Content Development

Art Direction

Motion Design

Sound Design

Choreography

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