xR

Impressive worlds independent of time and space.

HAYAT HOLDING CORPORATE LOGO LAUNCH

'We introduced Hayat Holding’s new vision to the world: Together Again for a New Life'

The new vision of Hayat Holding, one of the leading players in the fast moving consumer goods industry, was introduced with a live digital event attended by 22.000 people from all over the world. We took a part in the event with the ‘New Logo Launch Show’, main stage design and ambient designs.

Client:

Hayat Holding / xLevent film

İstanbul, 2021

What We Did:

xR Stage Design

Opening Ceremony for xR

Content Development

Art Direction

Motion Design

Sound Design

Choreography

We used over 100 different plans for the new logo launch show.

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The plans were worked out synchronously with the dance performances of the 4 artists in the show.

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In addition, during the flow of the day, we designed augmented – OnAir graphics for the moderations of our presenters Jülide Ateş and Cem Davran and the important points in the presentation of Hayat Holding Chairman Avni Kiğılı.

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Main Stage Design

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We took a part in the event with the ‘New Logo Launch Show’, main stage design and ambient designs.