Enter the PUMAverse
Puma UK
Enter the PUMAverse
Art Direction, Motion Design
Concept & Content Development
Bring this story together with technology and creativity and keep it alive throughout the business. Finally, your brand earns a place in people’s heads and hearts.
We believe that experiences must simulate reality and creating powerful feelings is the key. Whether it be 2 or 3D, complex or a simple infographic, for us, creating interactive content with motion graphics is the fastest and most aesthetic way to communicate your message.
VENUE
Outernet London
Outernet London is one of Europe’s most advanced immersive entertainment venues and the UK’s most visited cultural destination.
At its core sits The Now Building, a four-storey-high, fully enclosed LED environment designed for large-scale immersive storytelling and private brand experiences.
Project Context
Enter the PUMAverse
For the global launch of PUMA’s RS-X “Revolutionaries” campaign, ArtNPars was commissioned to create a site-specific immersive experience at Outernet London.
The project was conceived as a full architectural takeover of The Now Building, using its wrap-around LED surfaces as a single, continuous canvas.
Creative Direction & World Building
ArtNPars approached the project as world-building rather than content placement.
Instead of a linear story, the experience was designed as an ever-evolving digital city.
A futuristic environment shaped by motion, rhythm and light.
Campaign visuals, avatars and kinetic motion graphics were embedded into a glowing digital architecture, allowing the space itself to carry the narrative.
Technology & Spatial Design
ArtNPars approached the project as world-building rather than content placement.
Instead of a linear story, the experience was designed as an ever-evolving digital city.
A futuristic environment shaped by motion, rhythm and light.
Scale, perspective and motion were calibrated to the architecture, blurring the boundary between digital environment and physical space.
Production & Execution
The final output operated as a continuously looping immersive environment, optimized for large audiences and prolonged viewing.
Content, motion language and pacing were designed to remain dynamic over time, ensuring the space felt constantly alive rather than episodic.
Experience
By combining site-specific design, real-time technology and architectural storytelling,
ArtNPars transformed The Now Building into a fully immersive brand world.
The project demonstrates the studio’s ability to operate at the intersection of technology, space and narrative. Delivering large-scale immersive experiences for global brands within premium cultural venues.
